Message from the Dean
Marketing has changed dramatically within the last ten years. With the emergence of the Internet, wireless communications, and other non-traditional forms of advertising, the media landscape is rapidly evolving. Marketers are wise to choose from numerous media and messaging options in order to maximize their businesses. Matching the message, the media, and the product or service on a day-to-day basis is a continual challenge.
The face of the traditional consumer has changed with the emergence of a multicultural marketplace, wider ranges of buying power, and more distinct customer segments within a global buying public. Simultaneously, an increasingly competitive environment makes it more challenging to achieve growth and market domination. As supply chain innovations have flourished with new operational processes and technology, marketers are able to develop and market new products and services to stimulate competition at an exponential rate.
The demand for qualified managers who are able to lead new marketing initiatives has dramatically increased. These qualified managers have technical and managerial marketing skills obtained through experience and often by a rigorous graduate degree. The New England College Master of Science in Management – Marketing Management (MSMM) online program is a degree designed to give marketing executives the management skills frequently needed to succeed in the marketplace. Take an important step in meeting the challenges of the ever changing landscape of marketing. Join the MSMM program.
I look forward to welcoming you to New England College.
Nelly Lejter, Ph.D.
Dean of Graduate and Professional Studies
New England College
School of Graduate and Professional Studies